Awareness, or brand recognition, is the first step to making your business visible and memorable to users. It’s when people start recognizing and associating your brand with your products or services, creating an initial connection that can lead them to become future customers.
Today, Instagram and Facebook are the most effective platforms for building Awareness. Why? The statistics say it all:
🔹 Instagram: With over 2 billion active users per month, 90% of them follow at least one business on this platform. It’s been shown that brand posts generate 23% more interactions on Instagram than on Facebook, making it a key platform to capture the attention of younger audiences.
🔹 Facebook: With nearly 3 billion active users, it remains the most widely used social network worldwide. Here, businesses can reach a broad age range, especially those aged 35 to 65. Facebook Awareness campaigns also offer advanced tools to target your ideal audience.
Why is Awareness important?
When people recognize your brand on social media, they’re more likely to think of you when they need your services. Creating attractive, consistent content on social media not only improves visibility but also helps to build a loyal community.
Ready to take your brand to the next level? Let’s work together to keep your business top of mind for your clients. Let’s talk!
Ready to take your brand to the next level?
Let’s work together to keep your business top of mind for your clients.