Less is more, or just the way we work.
Noticing with some alarm that the general taste has changed due to the implementation of AI in everyday images. I have decided to keep my practice humane. Abiding by the rules and principles I once studied in the academy, which led to the construction of the Parthenon and the rise of the Bauhaus.
AI aesthetics is turning the world into a kitsch pastiche of rounded, oversaturated pop-revered culture. Human energy and insight have been devalued as something imperfect and unpolished.
Design rules are straightforward. The whole process is meant to be clear and readable, no matter the format or size. These Gestalt core visual principles have been discovered throughout years of study.
This is the way our human brain understands and processes information.
Every design must have hierarchy, balance, contrast, alignment, proximity, repetition, white space, and emphasis.
It takes time, dedication, and a lot of human instinct to master the craft.
The design process is refined through iteration and practice, and every designer gives a personal touch, a distinctive signature. That is my faith and belief.
If you go over my portfolio and find out that my human touch, narrative, and style align with your brand or vision, then I am the right one for the job. If, on the other hand, you think that my style and narrative can be guided to fit your vision, then I am not the designer for your project.